Ideas & Research
Branded Customer Service
Please click of the following articles to learn more about Branded Customer Service:
Branded Customer Service - An Introduction 
Is Striving for Service Excellence Misguided?
On brand, Off Brand: It's the experience that counts
Marketing Magazine
January 2005
Pamper the People Who Know You Best
New York Times
December 5, 2004
The Brand or the Bland - Why Generic Customer Service is no longer enough
Franchising Magazine
February, 2005
CRM System Needs Bosses' Commitment
Management
February 13th, 2006
Complaints Management
Please click of the following articles to learn more about complaints management strategies:
The Customer Speaks - And the Customer Has a Gift
By Janelle Barlow
Listen and Earn
BRW Magazine
Nov 16-22 2006